XRP News Update: XRP ETFs Debut Amid Price Decline: Institutional Optimism Faces Market Slump

The

market is set for a pivotal week as several leading asset management firms gear up to introduce spot XRP exchange-traded funds (ETFs), reflecting a surge in institutional trust in the token. Four companies—Franklin Templeton, Bitwise, 21Shares, and CoinShares—are slated to roll out their ETFs between November 18 and 22, . This wave of institutional engagement is happening even as the broader crypto sector faces a downturn, as of November 21.

Franklin Templeton, a global asset management giant overseeing $1.5 trillion in assets,

. The company's move is viewed as a significant endorsement of XRP's standing in mainstream finance, and early projections indicate that substantial institutional investment may follow. Bitwise, which has previously launched and ETFs, introduced its own XRP ETF on November 20, . within just a few hours and attracted over $105 million in new investments, despite the prevailing market slump.

21Shares, a major force in the crypto ETF space with $7 billion in assets under management worldwide, sometime between November 20 and 22. Like its competitors, the company aims to benefit from XRP’s increasing regulatory clarity in the U.S. and its appeal to institutional investors. CoinShares, another prominent player, , with its XRP ETF already receiving DTCC approval and expected to further enhance the asset’s liquidity.

Market reactions, however, have been varied. While the ETF introductions have sparked considerable initial interest,

amid a wider crypto selloff, with both Bitcoin and Ethereum also suffering steep losses. , including large holders selling off—reports indicate 200 million XRP were sold within two days of the first ETF launch—and a delay between institutional inflows and price movement. “It may take some time for ETF-driven demand to impact prices,” one analyst observed, .

Despite recent price swings, the outlook for XRP over the longer term remains cautiously positive.

and technical signals—such as XRP’s Net Unrealized Profit and Loss (NUPL) hitting a yearly low—there are signs that a recovery could be on the horizon. Ripple CEO Brad Garlinghouse has expressed support for the ETF momentum, . Meanwhile, 21Shares and other companies continue to promote XRP as a regulated investment option, with more ETF launches likely in the near future .