"Google's AI Scam Defense in India: Safeguarding a Select Few, While Many Fall Victim to Fraud"
Google is enhancing its AI-based scam prevention efforts in India by rolling out on-device fraud detection and screen-sharing notifications to address the surge in digital scams. However, despite these improvements, significant gaps in reach and inclusivity remain, exposing millions to increasingly sophisticated fraud schemes. The company's new measures, such as real-time call monitoring and SIM-based authentication, are designed to tackle India's escalating digital scam crisis, which resulted in losses exceeding ₹70 billion in just the first five months of 2025
Google’s newest tool, utilizing Gemini Nano,
To address scams involving screen sharing—where victims are deceived into revealing sensitive financial details—
Google is also moving away from SMS-based one-time passwords (OTPs) in favor of Enhanced Phone Number Verification (ePNV),
Despite these efforts, digital fraud in India continues to pose serious challenges. Google Play has faced criticism for allowing exploitative loan apps to slip through its review process, and counterfeit apps remain widespread
Google’s actions are part of a larger plan to use AI for improving digital safety in India. The company has
Evan Kotsovinos, Google’s vice president for privacy, safety, and security, noted that India’s vastness and diversity make it an ideal environment to test robust AI safety measures, with insights that could benefit the Global South
Although Google’s AI-powered solutions mark a notable advancement, their restricted availability and the increasing complexity of scams highlight the ongoing need for innovation and joint efforts. As India’s digital economy continues to expand, ensuring both technological progress and fair access will be essential to effectively reduce fraud.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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