Rain's Uptop Acquisition Finalizes Comprehensive Stablecoin Rewards Ecosystem

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Rain's Uptop Acquisition Finalizes Comprehensive Stablecoin Rewards Ecosystem

Bitget-RWA2025/11/13 10:28

By:Bitget-RWA

- Rain acquires Uptop to integrate on-chain rewards into its stablecoin-powered payments ecosystem, expanding into retail, entertainment , and dining. - The move follows a $58M Series B funding round and leverages Uptop's proven 21% spend increase and 51% sales boost for sports teams. - Built on Avalanche's low-latency architecture, the platform enables instant, compliant rewards while maintaining simplicity for global enterprise scaling. - Rain CEO emphasizes end-to-end stablecoin infrastructure, position

Rain Acquires Uptop to Integrate On-Chain Rewards with Wallet and Card Services

Rain, a prominent provider of stablecoin-based payment infrastructure, has

taken over Uptop

, a platform specializing in on-chain rewards, to embed loyalty initiatives into its comprehensive suite of enterprise wallet and card solutions. This acquisition advances Rain's goal of offering a fully integrated platform that covers on-ramps, wallets, Visa-enabled cards, off-ramps, and now built-in rewards,

making it possible for companies to launch custom programs

through a single provider.

Rain's Uptop Acquisition Finalizes Comprehensive Stablecoin Rewards Ecosystem image 0

This development comes after Rain secured $58 million in Series B funding,

highlighting its dedication

to broadening its stablecoin-focused services.

Uptop, which has powered loyalty programs for sports franchises such as the Cleveland Cavaliers and Detroit Pistons, as well as the Empire State Building's Ambassador Program, will now

branch out into retail, entertainment, travel

, and dining sectors under Rain's leadership. The platform’s card-linked rewards have produced tangible outcomes, including

a 21% rise in spending

and a 51% increase in Team Shop sales for the Cavaliers. By internalizing rewards, Rain intends to fulfill key cardholder needs for stablecoin-driven programs,

giving partners the ability to offer "bonus-earn moments"

that boost user engagement.

Uptop’s on-chain system, which operates on the

Avalanche

blockchain, supports fast, large-scale loyalty activities while keeping the user experience straightforward. Rain CEO Farooq Malik stressed the strategic importance of the deal: "We're creating a seamless, stablecoin-native infrastructure so our clients don’t need to piece it together themselves. By bringing rewards into the fold, Rain remains at the forefront of the stablecoin space, offering a unified platform that allows partners to launch and grow quickly, all while ensuring a smooth experience for users."

Uptop co-founders John Timoney and Ross Basri

pointed out the partnership’s advantages, stating that Rain’s infrastructure will help Uptop expand its rewards offerings worldwide while maintaining ease of use for customers.

This acquisition strengthens Rain’s position in a market where integrated loyalty offerings are increasingly in demand. With Uptop continuing as a standalone brand within Rain, the combined group aims to provide "instant, compliant, and scalable" rewards solutions for businesses, leveraging Rain’s

Visa

Principal Member credentials and its international presence in 150 countries. As stablecoin usage rises, Rain’s all-in-one strategy—merging payments, wallets, and rewards—may transform how brands interact with customers in the digital landscape.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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