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Bluesky reaches 40 million users and launches a beta feature for ‘dislikes’

Bluesky reaches 40 million users and launches a beta feature for ‘dislikes’

Bitget-RWA2025/11/01 04:27
By:Bitget-RWA

Bluesky, the social platform that recently reached 40 million users, has revealed it will soon begin testing a “dislike” feature to enhance personalization on its main Discover feed and other areas.

This announcement came along with a series of updates aimed at conversation controls, including minor adjustments to replies, better identification of harmful comments, and additional methods to highlight more meaningful discussions for each user.

With the upcoming beta release of “dislikes,” Bluesky will use this feedback to further tailor the user experience. When users mark posts with a dislike, the platform will learn which types of content they prefer to see less frequently. This will influence not only feed rankings but also how replies are ordered.

According to the company, these updates are intended to foster a space on Bluesky that encourages “enjoyable, authentic, and courteous interactions.” This initiative comes after a period of tension on the site, where some users voiced concerns about moderation policies. While Bluesky’s decentralized structure allows individuals to manage their own moderation, a segment of the community has called for the platform itself to take a stronger stance against problematic users rather than leaving it solely to individuals to block them.

Nevertheless, Bluesky’s priority remains on equipping users with tools to shape their own online experience.

Currently, these tools include moderation lists for quickly blocking groups, content filtering options, muted keywords, and the ability to subscribe to third-party moderation services. Users can also separate quote posts to minimize unwanted attention, a feature designed to counteract the negative culture of “dunking” that has been prevalent on X (formerly Twitter).

Beyond the dislike feature, Bluesky is also experimenting with new ranking algorithms, interface updates, and additional feedback mechanisms to enhance discussions on its platform.

One of these innovations is a system that identifies “social neighborhoods” on Bluesky, mapping out the relationships between users who frequently interact. The platform aims to prioritize replies from those “closer to your neighborhood,” making the conversations in your feed more pertinent and familiar. The new dislike feature is also expected to play a role in this process, according to Bluesky.

This approach addresses a challenge that Meta’s Threads has faced at times.

As newsletter author Max Read observed last year, Threads often presented users with a confusing stream of conversations, sometimes dropping them into the middle of discussions they weren’t following. Read commented that “it’s often impossible to figure out who is replying to whom and where and why you’re seeing certain posts. They appear from nowhere and lead to nowhere,” he wrote at the time.

Bluesky’s initiative to chart out social neighborhoods could help resolve this issue as the platform grows.

The company also mentioned that its latest moderation model is more effective at identifying replies that are “toxic, spammy, irrelevant, or posted with ill intent,” and these are now ranked lower in threads, search results, and notifications.

Another update to the Reply button will now direct users to the entire thread before opening the compose window, which may prompt users to read the conversation before jumping in.

Bluesky says this simple change can help “prevent content collapse and duplicate replies,” a common complaint about Twitter/X.

Additionally, the company is refining the reply settings to make it clearer that users can control who is permitted to respond to their posts.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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