Bitcoin Updates: Rumble Introduces Bitcoin Tipping to Foster a Crypto-Focused Creator Platform

Rumble, a video-sharing site recognized for its predominantly conservative audience, is enhancing its monetization options by rolling out

and cryptocurrency tipping to its 51 million users. This update, revealed in a press release and further explained in a , enables content creators to accept Bitcoin payments directly from their viewers. This addition complements Rumble’s existing revenue channels, such as subscriptions and advertising. The new feature is part of Rumble’s larger plan to weave blockchain technology into its platform, aiming to establish itself as a central destination for crypto-focused creators.

The tipping feature is closely tied to Rumble’s collaboration with

, which has contributed $775 million to the platform to advance its U.S.-oriented stablecoin, USAT. In a , Tether CEO Paolo Ardoino shared that the company is utilizing Rumble’s audience to expand USAT’s reach to 100 million Americans by the end of 2025. This partnership highlights Rumble’s significance in Tether’s efforts to make stablecoins a mainstream payment method, especially within the creator economy.

Rumble’s push into the crypto space goes beyond tipping. Earlier this year, the company entered a temporary partnership with AI firm Perplexity, offering a bundled subscription to both its Premium and Perplexity Pro services for $19.99 per month—a $10 savings—until December 31, 2025, as detailed in a

. This arrangement brings Perplexity’s AI-driven search capabilities to Rumble, improving the platform’s user experience and reinforcing its image as a tech-savvy alternative to platforms like YouTube. Experts point out that such collaborations are vital for to support its ambitious growth forecasts, which project $194.3 million in revenue and $21.4 million in profit by 2028.

The company’s expansion into crypto and AI comes as it grapples with the challenge of turning its rapidly expanding user base into consistent profits. While international growth and the Rumble Wallet remain key to its strategy, the company’s heavy investments in AI and cloud technology have not yet led to steady earnings. Rumble continues to report operating losses, and analysts warn that profit margins need to improve to achieve its financial goals.

The rollout of Bitcoin tipping also connects to larger global developments. As tensions between the U.S. and China rise over trade and rare earth exports, Rumble’s crypto features may offer users an alternative to conventional banking, as noted in a

. This is especially significant for Rumble’s politically engaged audience, which includes personalities like Donald Trump.

Rumble’s strategic moves mirror a wider industry trend toward decentralized finance. Yet, the platform’s association with controversial figures and its dependence on centralized cloud providers—such as Amazon Web Services, which recently experienced a global outage—underscore the vulnerabilities in its infrastructure. For now, the launch of Bitcoin tipping marks a notable milestone in Rumble’s ambition to become a leading crypto-centric social platform.