First Mover Americas: Reddit Community’s MOON Tokens Soar
The latest price moves in crypto markets in context for July 18, 2023.

This article originally appeared in , CoinDesk’s daily newsletter putting the latest moves in crypto markets in context..

Moons (MOON), the native token of Reddit's r/ CryptoCurrency community of over 6.5 million users, has up a triple-digit percentage price gain this week. One analyst cited Reddit's recent change in terms of service as a possible reason for the impressive price rally, which has seen MOON's price has surging 170% to almost 25 cents from 9 cents, according to data tracked by . The cryptocurrency is listed on SushiSwap, and MEXC. Moons are ERC-20 tokens distributed as rewards to users for their posts or comments in the r/CryptoCurrency subreddit. The coins can be freely traded, tipped, or spent in the community for different purposes. The tokens can also be stored in Reddit's Ethereum-based wallet, called Vault. The Bricks (BRICK) token, distributed as a reward for contributions in the r/Fortnite subreddit, has surged 300% in two days.
Investors were reminded of Coinbase’s (COIN) significant regulatory challenges after the crypto exchange late Friday disclosed it had in four of the 10 states that , investment bank Berenberg said in a research report. While a U.S. District Court last week ruled that Ripple’s XRP token is not a security in and of itself, it also said that XRP can be classified a security when used in certain transactions, the report said. “, the securitized product through which COIN offers staking rewards to retail customers, appears particularly vulnerable to being defined as a security within this context,” analysts led by Mark Palmer wrote.
Bankrupt crypto lender Celsius, its creditors and its Series B funding round shareholders have agreed on a settlement to distribute $25 million from the proceeds of the sale of GK8, with $24 million allocated for legal expenses and $1 million to be distributed amongst the group. Self-custody platform GK8 was sold to Galaxy Digital as part of Celsius’ bankruptcy proceedings, and while the exact details of the sale were not disclosed, Galaxy spokesman Michael Wursthorn that the price was significantly less than the $115 million Celsius bought it for. The bankrupt crypto lender in November 2021. Growth equity firm Westcap and one of Quebec’s pension funds led the round, which was oversubscribed, expanding the raise from $400 million to $750 million.

- Omkar Godbole
Edited by Stephen Alpher.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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As the crypto market recovers in 2025, Digital Asset Treasury (DAT) firms and protocol token buybacks are drawing increasing attention. DAT refers to public companies accumulating crypto assets as part of their treasury. This model enhances shareholder returns through yield and price appreciation, while avoiding the direct risks of holding crypto. Similar to an ETF but more active, DAT structures can generate additional income via staking or lending, driving NAV growth. Protocol token buybacks, such as those seen with HYPE, LINK, and ENA, use protocol revenues to automatically repurchase and burn tokens. This reduces circulating supply and creates a deflationary effect. Key drivers for upside include institutional capital inflows and potential Fed rate cuts, which would stimulate risk assets. Combined with buyback mechanisms that reinforce value capture, these assets are well-positioned to lead in the next market rebound.


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