Amer Sports, Inc.

• AS Stock Price 24h change: -0.38%. From 37.07 USD to 36.93 USD. (Price as of Jan 16, 2026 close; market closed Jan 17).• From a technical perspective, AS maintains a "strong and healthy uptrend with normal pullbacks." The stock is currently consolidating near its 52-week highs (peak of $42.36) while staying above its rising 50-day and 200-day moving averages. A PEG ratio of 0.74 suggests the stock remains undervalued relative to its high earnings growth potential despite its premium P/E of 67.4.• Deutsche Bank initiated coverage on Amer Sports with a "Buy" rating and a $49 price target, citing a "risk-on" setup for the retail sector in 2026.• Truist Securities raised its price target for AS to $46 from $45, highlighting durable growth levers across premium brands like Arc'teryx and Salomon.• Recent 13F filings show Woodson Capital Management maintains a significant $27.8 million position in AS, even after a slight 5% trim to rebalance their portfolio.• Analysts warn of a "normalized" environment for the global sneaker market as the two-decade upcycle peaks, though performance-based technical footwear continues to outperform fashion-only categories.• Global outdoor sports apparel market is projected to reach $25.9 billion by the end of 2026, driven by a 20% surge in demand for sustainable performance wear and "intelligent" thermal-regulating fabrics.

• AS Stock Price 24h change: +2.51%. From 36.74 USD to 37.66 USD. (Closing price as of Jan 15, 2026).
• From a technical perspective, the stock is showing signs of recovery after a recent period of volatility. While short-term moving averages (MA5/MA10) have been bearish, the 50-day and 200-day moving averages remain supportive near $34.00, suggesting a long-term bullish structure. Relative Strength Index (RSI) is neutral at 55.84, indicating the stock is neither overbought nor oversold.
• Truist and Wells Fargo both reaffirmed positive outlooks on Jan 15, with Truist raising its price target to $46, citing strong earnings momentum as the winter sports season peaks.
• Woodson Capital Management reduced its stake in Amer Sports by 5% but maintains it as a top 10 position, signaling continued institutional confidence despite minor profit-taking.
• Analyst sentiment remains overwhelmingly positive with a "Strong Buy" consensus, driven by 30% year-over-year revenue growth in the Arc'teryx and Salomon brands.
• The Consumer Discretionary sector (XLY) fell 1.6% on Jan 15 as high-interest rate concerns and mixed retail data weighed on investor sentiment, despite easing inflation figures.
• Analysts highlight a "K-shaped" recovery in retail for early 2026, where premium technical brands like Amer Sports are outperforming lower-end discretionary goods due to resilient high-income spending.