Sony is preparing to take a major leap into digital money — not inside Japan, but in the United States.
- Sony prepares a U.S.-focused stablecoin for its entertainment ecosystem.
- The token is part of a wider Web3 expansion led by Sony Bank.
- New partnerships and restructuring signal a long-term digital payments strategy.
The company’s online banking arm is developing a U.S. dollar–pegged stablecoin that could eventually become a payment method across Sony’s entire entertainment universe, from gaming to streaming.
If the plan unfolds as expected, users could pay for PlayStation titles, in-game content, subscriptions and anime platforms using a Sony-issued digital token. Instead of replacing credit cards, the stablecoin is designed to sit beside them — reducing fees paid to card networks and giving Sony more control over its payments infrastructure.
A U.S.-First Strategy
Despite being a Japanese corporation, Sony is building the product for American customers before anyone else. The U.S. accounts for roughly 30 percent of Sony’s external revenue, and the company appears determined to create a native payment experience tailored to that audience. Preparing for the rollout, Sony Bank submitted an application in October for a banking license in the U.S. and began constructing a dedicated business entity focused on digital currency issuance.
Sony won’t be doing this alone. Bastion — a U.S. stablecoin issuer — is embedded in the project as a key partner, and Sony has already backed the startup financially. Its venture capital arm joined Bastion’s recent $14.6 million raise led by Coinbase Ventures, signaling that Sony sees strategic value far beyond a single token.
Not a Sudden Pivot — A Web3 Blueprint Taking Shape
The stablecoin is only one piece of a broader overhaul inside Sony Bank. Earlier this year, the company formed a new subsidiary aimed at building Web3-powered financial services. With capital of 300 million yen (about $1.9 million), the unit — now branded BlockBloom — plans to connect fan communities, creators and digital assets through wallets, NFTs and both fiat and crypto payments. The focus is on blending online experiences with real-world engagement rather than separating them.
A Restructured Corporate Landscape Behind the Announcement
This stablecoin initiative comes just months after Sony Financial Group separated from Sony Group and began trading independently on the Tokyo Stock Exchange. The restructuring was meant to let the financial division pursue its own priorities — and its fast move into blockchain suggests a clear signal of direction.
Sony Bank has not yet provided official confirmation or comment on the timing of the U.S. token launch.
