Behind the Explosive Popularity of "Solana Meow," Meme Artist Earns Money through Protocol for the First Time
In the process of trend capturing, mutual benefit between creators and users
The market of the Chinese-named meme coin has spread from BSC to Base and has finally arrived on Solana. This morning, the token "Solarla" on Solana started a fierce rally from around a $2 million market cap, reaching a peak market cap of over $20 million at one point, achieving a 10x increase in value in just one morning.
This is quite an interesting event. A few days ago, the social protocol platform Trends launched a "Chinese Name Collection for Solana" activity, setting up a 100 SOL prize pool for the event. Users could participate by quoting and retweeting the official tweet with their proposed Chinese name for Solana. The reward rules stated that the best proposal tweet would receive 66 SOL, the second-place entry would receive 33 SOL, and an additional 1 SOL would be randomly awarded to a participant. Since the Chinese meme sentiment is currently hot, the 100 SOL reward is also quite attractive.
After the start of the activity, the Solana official account, Solana founder Toly, and Solana Foundation Chair Lily Liu all retweeted Trends' activity tweet and continued to interact with the community during the event. Many players enthusiastically participated, including users from the English-speaking community.
Ultimately, English-speaking user muper (@easytopredict) emerged victorious from the numerous participants. Taking inspiration from Solana Foundation Chair Lily Liu's tweet, he and his team created a vibrant long-haired builder girl figure "Solarla." Fueled by SOL and Chinese sentiment, "Solarla" skyrocketed to a $20 million market cap in just a few hours.
"Solarla" also became the X-avatar of Solana Foundation Chair Lily Liu
Behind "Solarla," the launch platform Trends, with this highly successful token launch, has stepped into the spotlight of the market's attention. Many players believe that the success of "Solarla" is likely to kick off a wave of Solana Chinese meme coin trends led by Trends. However, Trends can achieve much more than that. As an emerging launch platform that has redefined "ICM," this success of Trends has shown us the infinite possibilities of "information tokenization."
In the Process of Trend Spotting, Mutual Benefit Between Creators and Users
In addition to the 66 SOL reward for the event itself, the proposer of the Chinese name "Solana" known as muper had already received over $20,000 in creator income by around 10:30 a.m. this morning. He expects to quickly earn over $100,000 in creator income on the Trends platform and has committed to giving back to the community.
Many may recall the recent "Binance Life" on the Binance Smart Chain (BSC). The originator of the widely recognized concept "Binance Life," KOL Chen Jian initially had no earnings until Binance proactively proposed a reward and manually sent it to him. Chen Jian's creativity not only led to the breakthrough of the $500 million market cap "Binance Life" but also sparked the BSC meme bull market.
Binance, in its generosity, gave Chen Jian 100 BNB, a large reward exceeding $100,000. However, this is an extremely rare case, as it was very fortunate to encounter Binance as this generous incentivizer. In the vast majority of cases, income from meme tokens ends up in the pockets of the token issuers, and the creators do not receive a penny.
The most famous example is the "Sad Frog" Pepe. The meme coin named after this globally pervasive cultural symbol, $PEPE, currently has a market cap of nearly $3 billion, ranking 50th among all cryptocurrencies. However, Pepe's creator, Matt Furie, has not been able to obtain any benefit from the high market value of the Pepe coin.
Moreover, this situation where creators receive no share of the income can lead to conflicts between creators and meme coins, causing a successfully established meme coin to fall into distress. ChillGuy is another IP that soared from TikTok to Douyin, from overseas to domestic, and its meme coin of the same name once reached a peak market cap of over $500 million. However, just as the market continued to trend positively, ChillGuy's creator initiated a lawsuit over copyright issues. Consequently, market sentiment immediately reversed, leading to a sharp decline.
The creator profit-sharing mechanism on Trends.fun has perfectly addressed this major issue in the meme market. Through its own incentive mechanism, Trends.fun allows creators to reap rewards through spontaneous market value discovery. On "Solana," it can be seen that Trends.fun has created a positive feedback loop—guiding and inspiring a wide range of crypto enthusiasts' creativity, gaining a supportive audience through the process of creative fission to garner attention, maintaining this relationship post-success, and having the creator give back to the community. Creators no longer need to rely on the generosity of a particular party but instead directly benefit from capturing market trends and social media buzz.
Information Capital Market, Another Definition of ICM
When players hear the term "ICM," their first reaction is often Believe, icm.run, and other launch platforms. Under this definition, "ICM" refers to the "Internet Capital Market," which essentially provides the infrastructure for Web2 companies to tokenize and raise funds on the blockchain.
On the other hand, what Trends.fun is doing with "ICM" is known as the "Information Capital Market," where the focus is on tokenizing Twitter tweets, creating an infrastructure for this purpose.
While many may think that the "Internet Capital Market" is currently the track receiving significant support from Solana, Trends.fun's "Information Capital Market" has also received strong backing from Solana. In a scenario where various meme launchpads are facing homogenized competition, Trends.fun's "Tweet Tokenization" has garnered support from numerous industry celebrities. Just looking at the star-studded list of investors below can give you a sense of this:
Investors include Solana co-founder @aeyakovenko, Solana Foundation President Lily Liu, Jupiter co-founders Meow and Siong, Kaito AI Founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, Magic Eden co-founder Zhuoxun Yin, and others.
Trends.fun has achieved nearly zero-threshold tweet tokenization: users can, through a simple and seamless process, tokenize any tweet on Twitter, with costs as low as approximately 0.016 SOL. Moreover, the platform provides a transparent data dashboard for each tweet token, showing metrics such as the number of holders, real-time market value, trading dynamics, and creator information.
True to its name, Trends.fun encourages users to create tokens around content and to reflect or capture real trends on social media through token price performance driven by real value. Any behavior that manipulates social media interaction data (such as likes, retweets, comments) through bots or similar means will be exposed before the token price performance. Users can create tokens based on a specific tweet link without providing initial liquidity and receive a 20% transaction fee incentive. In this process, the token effectively plays a dual role: it acts as both an information filter and a value capture tool.
Trends will also support the tokenization of more social media content, such as Tiktok, etc. We can see the emergence of a large-scale content trend prediction market, which is already beginning to grow. Users of Trends can not only try to align their content creation with the trends but also actively capture the current social media trends in real-time. They can even predictively invest in potentially viral content before the trend takes shape.
This is a positive cycle of content creation and content tokenization, serving as the most effective trend catcher in social media and a unique prediction market.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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