Stablecoin ETF Efforts Indicate Growing Mainstream Acceptance of Crypto

Bitwise Asset Management has submitted a filing to the Securities and Exchange Commission for a new ETF focused on stablecoins and asset tokenization, marking a deliberate move to broaden its reach in the tokenized asset market. This step represents a major development for the company, which is targeting an ETF launch around Thanksgiving 2025. The initiative comes amid rising enthusiasm for both stablecoins and tokenized assets across the financial industry, especially following regulatory progress like the passing of the GENIUS Act.

Stablecoins are digital assets tied to traditional currencies, such as the U.S. dollar, and have experienced remarkable expansion lately. Over the last year and a half, their total value has more than doubled to $250 billion, with projections suggesting the sector could reach $2 trillion by 2028. These coins offer price stability while utilizing blockchain technology, making them appealing to both institutional and retail investors.

Bitwise’s proposed ETF would give investors another avenue to access the fast-growing, yet still fragmented, stablecoin market. The company’s current ETFs, like the

ETF (BITB) and the Bitwise ETF (ETHW), have already attracted significant interest from those seeking cryptocurrency investment options. By introducing an ETF that follows both stablecoins and tokenized assets, Bitwise aims to tap into a segment of the market that favors stability and clear regulation.

The GENIUS Act, enacted in July 2025, has been crucial in paving the way for stablecoins to gain mainstream acceptance. This legislation established clear guidelines, such as the requirement for full reserve backing and transparency to the public, which has increased trust among consumers and institutions. Furthermore, it has simplified the process for

to adopt stablecoin-related services, reducing much of the uncertainty that previously slowed adoption.

Stablecoins are gaining traction because they enable quick and affordable international payments and serve as a reliable tool for trading and settling capital markets transactions. Popular examples like

and are frequently used in online commerce and decentralized finance (DeFi) thanks to their dependable value and ease of use. Additionally, the promise of tokenized solutions for cash and treasury management is expected to fuel further interest.

Bitwise’s entry into stablecoin and tokenization ETFs does come with hurdles. Stablecoins still encounter regulatory challenges in some regions, and there are ongoing worries about issuer solvency and management of reserves. Nevertheless, Bitwise’s plan to introduce an ETF in this space highlights its belief in the long-term outlook for stablecoins, especially as institutional interest accelerates and more major financial entities like

and PayPal enter the field.

The new ETF is also set to benefit from the broader momentum in

development. Innovations in blockchain and improvements to digital wallet technology are making it simpler for people to utilize and manage stablecoins, lowering entry barriers for new investors. As the financial sector increasingly explores tokenized assets, the appetite for products that provide broad exposure to this class is likely to rise.

Bitwise’s move into stablecoin and tokenization ETFs highlights a larger transition in finance, with digital assets becoming more integrated into mainstream investment strategies. With its background in crypto ETFs and the regulatory certainty brought by the GENIUS Act, the company is well placed to take advantage of this shift. If launched as planned by Thanksgiving 2025, the ETF aims to give investors a stable new route into the digital asset market.