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YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements

YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements

Bitget-RWA2025/09/16 18:06
By:Bitget-RWA

On Tuesday, YouTube revealed a collection of upcoming features for YouTube Studio, a tool relied on by over 30 million creators each month to oversee their channels and monitor analytics and earnings. During the Made on YouTube event, the company introduced new and improved options, such as an AI-driven chatbot for support, an inspiration section, A/B title testing, automated dubbing, likeness detection, and several other enhancements.

A number of these tools are expansions of previously announced features or those piloted with limited users, but they are now being made accessible to a much wider creator base.

YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements image 0

Among the updates, the most notable is the likeness detection feature, initially introduced in 2024 and later rolled out to select top creators like Mr. Beast. YouTube now plans to launch an open beta, making this tool available to every creator in the YouTube Partner Program — those who have achieved the required subscriber and view counts to begin monetizing. This function enables creators to spot, manage, and request removal of unauthorized videos that use their face. YouTube says this will help creators safeguard their personal image and reputation, and help prevent their audience from being deceived.

YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements image 1 Image Credits:YouTube

Another addition, called Ask Studio, features an AI-powered chatbot that assists creators by answering questions about their account, such as video performance or feedback on their editing style. YouTube states that this tool is designed to provide creators with useful insights to support the growth of their channels.

(This tool is separate from another “Ask” AI feature that YouTube trialed for viewers in late 2023, which allowed people to ask questions about a video as they watched it.)

YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements image 2 Image Credits:YouTube

The Inspiration tab within YouTube Studio is also receiving updates. Originally launched at last year’s event to help creators brainstorm video ideas with the assistance of AI, this tab now includes new features such as personalized topic suggestions for each channel and nine AI-generated responses to every prompt to help creators develop their content strategies. According to YouTube, users can mix these topics or add their own during brainstorming, and the tool will clarify the reasoning for its suggestions based on audience analytics and behaviors.

YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements image 3 Image Credits:YouTube

YouTube Studio is adding the ability to test and compare up to three different video titles and thumbnails, expanding on its A/B testing tool that debuted for select users in 2023 and saw wider availability the following year. According to YouTube, this testing option has been used over 15 million times so far (which seems relatively small given that roughly 20 million videos are uploaded daily).

YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements image 4

Additionally, creators will have the chance to team up with as many as five others on a single video, which will be visible to each participant’s subscribers. While this tool aims to foster more engagement and help creators connect with broader audiences, YouTube clarifies that revenue from the video will go to the channel that publishes it.

YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements image 5 Screenshot Image Credits:YouTube

YouTube also announced it will soon start piloting lip-sync technology to enhance its automated dubbing, making dubbed videos look more authentic. Currently, the platform supports dubbing into 20 languages, and upcoming improvements will synchronize lip movements with dubbed speech for a more lifelike effect.

YouTube introduces updates to Studio, launches ‘likeness’ identification, lip-sync dubbing, collaborative features for creators, and additional enhancements image 6

YouTube reports that, on average, viewers spent upwards of 75% as much time watching auto-dubbed videos as they did the originals, based on data collected between December 2024 and August 2025.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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