OneFootball In-depth Analysis: Turning "Watching Football" into "Owning and Co-creating"

Original Title: A Deep Dive into OneFootball

Source: CoinList

Translation: Zhou, ChainCatcher

 

At the end of July 2025, the digital football platform OneFootball conducted a public token sale on CoinList, raising a total of $3 million, with an FDV of $50 million. The project stated that it expects to complete the TGE within this quarter. This article is published from an interview by CoinList, aiming to showcase the OneFootball team's perspective on the integration of football and crypto, as well as how they plan to bring millions of fans on-chain.

 

What is OneFootball? What problems does it solve for fans?

OneFootball is the world’s leading digital football platform, connecting over 200 million fans globally through scores, news, and live broadcasts from hundreds of clubs and leagues. Although the platform has built one of the largest and most active fan communities in sports media, OneFootball’s future focus will shift from “passive following” to “active digital ownership.”

Currently, fans have neither control nor continuity over their participation history: loyalty is “invisible,” achievements are locked within various platforms, and identities are scattered across apps, social media, and ticketing systems. There is no lasting record to prove why they are true fans—the “fan journey” they build with clubs or fan communities does not belong to them. As a result, the existing football ecosystem is highly fragmented, and true fans become “invisible.”

OneFootball’s solution is to create a universal layer that connects all digital football experiences. Based on a new global fan identity standard—.football ID, OneFootball brings fans closer to the game and gives them true ownership of their fan journey. From match predictions and interactions to offline viewing and voting, .football ID serves as a portable “fan passport,” storing achievements and accumulating reputation—thus creating personalized and interconnected experiences for fans. Therefore, OneFootball is not only creating a better fan experience but also establishing the default participation and data layer in football, enabling fans, clubs, and brands to co-create value in an open and interoperable economy.

 

What are the connections between crypto and football?

Football and crypto share a common “DNA”—both are deeply rooted in communities that thrive on passion, loyalty, and “speculation/gambling.” Just as web3 operates around shared ownership, tribal identity, and cultural memes, the world’s 3.5 billion fans have long acted similarly—forming tight-knit communities, obsessing over club rivalries, and speculating on match results and transfer rumors. However, despite investing immense emotion and time, fans have never had meaningful economic participation in the game. Crypto changes this.

Crypto opens up new dynamics for fans: speculation becomes more skill-based, participation becomes ownable, and fan identity itself can become capital. With crypto, OneFootball merges “fans, finance, and ownership”—creating an engage-to-own economy where fans can earn and allocate capital through their passion. The .football ID acts as an on-chain passport, recording a fan’s lasting digital footprint, while $OFC rewards knowledge, loyalty, and participation. Through blockchain technology, OneFootball is paving the way for real economic and social participation for fans in the digital future of sports.

 

How do clubs view the crypto trend?

Football clubs have long been at the forefront of crypto adoption, especially in the areas of digital fan identity and engagement. Although early NFT and fan token experiments were often seen as “hype cycles,” clubs now view crypto as the core infrastructure layer for fan engagement—they realize the need to provide supporters with new ways to participate, prove loyalty, and access exclusive benefits. Recently, Barcelona launched the on-chain “Barca Pass”—the official digital passport for Barca fans to store memorabilia and showcase their fan identity; Paris Saint-Germain (PSG) established a blockchain innovation studio with Matchain. For clubs, the appeal is obvious: crypto offers better data ownership, direct monetization channels, and deeper, more personalized fan relationships.

 

What makes an “excellent on-chain fan”?

An excellent on-chain fan is defined by the depth of their participation. The best fans don’t just consume content—they help shape it. Outstanding on-chain fans foster community spirit: hosting spaces, sharing insights, helping newcomers, and proudly supporting their clubs. True fans show up season after season—not just during hot topics or key matches. Top fans understand the game and confidently make match predictions based on their football IQ.

OneFootball’s mission is to make these “best fans” visible. From predicting match results and participating in votes to offline viewing and cross-platform club support, every action becomes a verifiable signal of loyalty. Through participation, on-chain fans accumulate reputation capital over time—recorded in their .football ID, reflected in fan scores, personalized rewards, and access to unique experiences. The beauty of on-chain support is that it is meritocratic, transparent, and sustainable—focused on proving your passion, not just declaring it.

 

What is the incentive mechanism of OneFootball Credits (OFC), and how can it be earned, burned, or used in voting, streaming, and community activities?

OneFootball Credits ($OFC) is the core utility token of the OneFootball ecosystem, used to reward meaningful participation and drive the next generation of fan-led experiences. Essentially, OFC enables fans, creators, and partners to interact, unlock exclusive experiences, and co-create the on-chain future of football.

Fans can earn $OFC through in-app interactions such as match predictions, community challenges, and betting. The $OFC earned can be used for various functions within the ecosystem, including:

Payment voucher: Used as a payment mechanism for exclusive digital/physical assets, pay-per-view (PPV) live streams, and premium in-app experiences.

Digital football identity: Fans can mint and grow their on-chain .football ID—a lasting identity that records achievements, match history, and purchase behavior.

OneFootball Heads IP: Use $OFC to customize OneFootball Heads—the avatar of the OneFootball ecosystem, serving as a digital identity.

On-chain creator tipping: $OFC supports tipping and reward mechanisms, allowing fans to support their favorite creators, community members, or content.

Exclusive sales and raffles: Use $OFC to participate in raffles and claim limited editions, including digital collectibles, memorabilia, and real-world experiences.

Governance: $OFC holders will have governance rights, voting on proposals, guiding platform direction, and participating in decisions related to the ecosystem fund.

By unifying these use cases under a single token, $OFC becomes the connective tissue of the OneFootball participation economy—not only rewarding fans’ time, but also their knowledge, loyalty, and contributions to the broader football community.

 

How does OneFootball verify and incentivize high-quality fan participation to ensure the ecosystem is active and trustworthy?

OneFootball combines on-chain identity, behavioral data, and gamification mechanisms to verify and reward meaningful participation. Each fan creates a .football ID that records their contributions within the ecosystem, including match predictions, voting, event participation, collectible ownership, and more. This forms a verifiable fan score that reflects both activity and long-term loyalty.

Rather than rewarding superficial interactions, OneFootball’s incentive system emphasizes continuity, knowledge, and contribution. Fans can earn $OFC by participating in challenges, making accurate predictions, maintaining streaks, and engaging with the community. The more touchpoints and deeper the participation, the stronger the on-chain reputation—unlocking exclusive sales, higher-level rewards, and customized experiences.

This approach ensures the ecosystem is not only “active” but also “trustworthy”—built on verifiable reputation rather than inflated surface metrics. In the long run, the goal is for clubs and partners to use this fan data to target personalized rewards and experiences to their most loyal supporters; while fans benefit from transparency, recognition, and the ability to migrate their fan identity across platforms.

 

What early progress and real use cases has OneFootball achieved (such as user growth, engagement metrics, partnerships with clubs/leagues)? How do these validate the platform model?

OneFootball has demonstrated significant real-world appeal, validating its product-market fit and long-term web3 vision. Founded in 2008 and supported by top clubs such as Manchester City, Liverpool, Paris Saint-Germain, Bayern Munich, Juventus, etc., the platform reaches over 200 million fans globally, has 30 million monthly active users, and maintains high engagement across mobile, desktop, and social channels.

In terms of partnerships, OneFootball collaborates with over 200 clubs, leagues, football associations, players, and broadcasters, bringing content to more than 194 markets and operating a global video distribution network covering about 250 premium publishing partners. This makes OneFootball one of the largest fan ecosystems in the world.

Web3 pilots have also achieved strong results: OneFootball Club has had a good start, aiming to reach 1 million users who have claimed their .football ID by Q3; OFC Season 1/2 events have accumulated 16 million wallet connections; nearly 550,000 OFC followers on X (Twitter); and over 260,000 registrations for the $OFC public sale waitlist. Early activities indicate that fans are eager for a new era of “ownership, rewards, and identity.”

In summary, these developments validate OneFootball’s thesis: combining existing reach with crypto-driven infrastructure can transform fragmented fan experiences into a unified ecosystem—supported by real participation, strong distribution, and consistent incentives.

 

What does the “ideal fan experience” on the platform look like 12 months from now?

In 12 months, the ideal OneFootball experience should be seamless, social, and fully on-chain. Fans first claim their .football ID, which becomes a passport across platforms, clubs, and competitions. As they participate—making match predictions, voting for clubs, attending offline viewings, and playing games with friends—every action is recorded in their personal profile, building a verifiable fan reputation. This unlocks tiered rewards, exclusive merchandise, special content, and experiences accessible only through token thresholds.

Fans’ $OFC earnings and participation history won’t sit idle—they’ll be used to “bet” on match outcomes, tip creators, climb community leaderboards, and collectively shape the OneFootball Club roadmap. In short, fans are no longer just “watching football”—they own their journey, shape their experience, and earn from their passion in a global, interoperable football economy.