Adidas partners with crypto fitness app Stepn, co-branded NFTs and merchandise will be launched soon

PANews reported on April 15 that according to The Block, Stepn, a fitness application based on Solana, announced that it has reached a cooperation with the footwear and sportswear giant Adidas. The collaboration will kick off with a batch of 1,000 NFTs called the Stepn x Adidas Genesis sneaker collection. It's based on some of adidas' "most iconic running silhouettes."

Stepn said in a statement: “This Genesis Collection is the first in a series of co-branded campaigns between Stepn and adidas over the course of the year-long partnership, with more NFT and physical wearables on the roadmap. Products.” The NFT collection is expected to be available later this week, on April 17, via Stepn’s sister NFT marketplace Mooar.