Google’s AI-powered virtual fitting tool for clothing can now be used simply by taking a selfie

Google Enhances Virtual Clothing Try-On with Selfie Feature

Google has introduced an upgrade to its AI-powered virtual try-on tool, allowing users to visualize clothing on themselves using only a selfie. Previously, the feature required a full-body photo to generate a virtual fitting. Now, with the help of Nano Banana—Google’s Gemini 2.5 Flash Image model—users can create a complete digital avatar from a simple selfie for trying on apparel virtually.

After uploading a selfie, users can select their preferred clothing size. The system then produces multiple digital images, from which users can pick one to set as their default try-on representation.

For those who prefer, the option to upload a full-body image remains available. Additionally, users can choose from a variety of preset models representing different body types.

This updated feature is now available to users in the United States.

Image Credits: Google

Background and Expansion of Google’s Virtual Try-On

Google originally rolled out its virtual try-on capability in July, enabling shoppers to preview how clothing items from the Shopping Graph would look on them across Search, Google Shopping, and Google Images. To access the feature, users simply tap on a product listing or apparel result and select the “try it on” button.

This development is part of Google’s broader investment in AI-driven virtual fitting technology. The company has also launched a dedicated app called Doppl, which leverages artificial intelligence to help users visualize different outfits on themselves.

Earlier this week, Google updated Doppl with a new discovery feed that curates shoppable recommendations, making it easy for users to browse and virtually try on new styles. Most items featured in the feed can be purchased directly through links to retailers.

The discovery feed showcases AI-generated videos of actual products and suggests outfit ideas tailored to each user’s style preferences. While some users may be hesitant about AI-curated feeds, Google sees this approach as a way to present products in a familiar, engaging format—similar to what people experience on platforms like TikTok and Instagram.