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Google’s adoption of AI confirms that prediction markets are recognized as credible instruments in the financial sector

Google’s adoption of AI confirms that prediction markets are recognized as credible instruments in the financial sector

Bitget-RWA2025/11/06 22:56
By:Bitget-RWA

- Google Finance integrates real-time prediction market data from Kalshi and Polymarket via AI, enabling users to access event odds on economic indicators and sports outcomes. - Kalshi and Polymarket reported record $4.4B trading volume and 477K active traders in October, reflecting growing legitimacy of prediction markets beyond gambling associations. - Regulatory challenges persist as state authorities question Kalshi's sports betting legality, while CFTC adopts a more open stance toward prediction marke

Google Finance has introduced a new AI-driven feature that brings live prediction market data from Kalshi Inc. and Polymarket into its platform, representing a notable move into the realm of event-based forecasting, according to an

. Announced in late October, this collaboration enables users to view up-to-date odds on a variety of upcoming events—from economic data releases to sports results—directly through Google’s search and finance services, as reported by . By compiling probability data from these exchanges, Google aims to harness collective market insights, positioning prediction markets as a valuable resource for understanding public opinion and expectations, as outlined in .

Both Kalshi and Polymarket have experienced rapid expansion recently, fueled by their regulated sports betting offerings and broader event prediction services, according to an

.
Google’s adoption of AI confirms that prediction markets are recognized as credible instruments in the financial sector image 0
In October, both platforms reached new highs in trading activity, with Kalshi recording $4.4 billion in trades for the month and Polymarket exceeding 477,000 active users, as highlighted in a . Google’s adoption of their data signals a broader recognition of prediction markets as credible financial tools, moving past their previous ties to gambling.

This collaboration also brings regulatory challenges to the forefront. Kalshi is licensed by the U.S. Commodity Futures Trading Commission (CFTC) as a federally regulated exchange, but state authorities in Maryland, New Jersey, and elsewhere have objected to its sports betting products, claiming they breach current gaming regulations, according to iGaming Business. Polymarket, which recently resumed operations in the U.S. after a 2022 CFTC enforcement action, faces comparable regulatory scrutiny. Despite these obstacles, the CFTC has indicated a more favorable view of prediction markets as sources of information, a development that could facilitate future growth, as noted in a

.

For individuals using the platform, this integration provides a novel approach to financial analysis.

Finance users can now search for probabilities of events—such as GDP projections or election results—using natural language queries, with the platform displaying up-to-the-minute market data and historical trends, according to The Block. Initially available to Google Labs participants, this feature is part of Google’s larger initiative to incorporate AI-powered analytics across its services. The update also supports Alphabet’s planned $91–$93 billion capital investment for 2025, which prioritizes AI and cloud infrastructure.

Industry experts see this development as an endorsement of prediction markets’ practical value. Bernstein analysts observed that services like Kalshi and Polymarket are evolving from specialized gambling sites into mainstream information platforms covering politics, economics, and culture, as reported by The Block. Other companies, including Robinhood and MetaMask, are also entering the field—Robinhood has teamed up with Kalshi for sports betting contracts, while MetaMask is preparing to add Polymarket for decentralized prediction trading.

This integration reflects a wider movement in traditional finance toward adopting decentralized and crowd-sourced data. As prediction markets become more popular, they are increasingly viewed as supplements to conventional polling and financial forecasting, providing immediate, market-based perspectives, a point also mentioned by Investing.com. Nevertheless, regulatory uncertainty persists, with ongoing legal disputes at both state and federal levels regarding the legality of sports betting contracts.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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