Regulatory Transparency Fuels Taurus’ Growth in New York’s Institutional Crypto Sector
- Taurus opens New York office for U.S. expansion, second North American location. - Regulatory changes like GENIUS/Clarity Acts and SAB 121 repeal create favorable environment for crypto engagement. - Provides custody, tokenization, and trading tech to major institutions, supporting 35+ blockchain networks. - Appoints Zack Bender to lead U.S. operations, aligns with Circle's Arc testnet for infrastructure projects. - Raised $65M in 2023 for expansion, targets underserved U.S. market with compliant solutio
Swiss-based digital asset infrastructure provider Taurus is strengthening its presence in the United States by opening a new office in New York, its second location in North America. This move highlights the company’s intention to tap into the region’s expanding institutional cryptocurrency sector. The expansion comes after recent regulatory changes, including the implementation of the GENIUS and Clarity Acts and the reversal of SEC Staff Accounting Bulletin (SAB) 121, which, as reported by crypto.news, have created a more supportive landscape for financial institutions to participate in digital asset markets.
After launching its first North American branch in Vancouver, Canada, in 2023, Taurus now plans to directly serve U.S. banks, corporations, and market infrastructure firms from its New York base. Regulated by FINMA in Switzerland, Taurus delivers custody, tokenization, and trading solutions to leading global institutions such as
Zack Bender, a seasoned professional in capital markets and former executive at Fiserv and Swift, has been named to head Taurus’s U.S. division. Operating out of New York, Bender highlighted that recent regulatory developments “open the door for financial institutions and major corporations to expand their digital asset operations,” with notable growth anticipated in the near future, according to CoinDesk
Taurus’s entry into the U.S. market aligns with a broader trend of increased institutional involvement in crypto. In February 2023, the company secured $65 million in a Series B funding round led by Arab Bank Switzerland, UBS, and Pictet, with the funds allocated for global growth and new product offerings, as previously noted by Yahoo Finance. While Taurus already serves several major U.S. banks and market makers remotely, the New York office allows for closer collaboration with clients at the center of the financial world, as previously reported by crypto.news.
Clearer regulations have played a pivotal role in Taurus’s U.S. expansion. The rollback of SAB 121, which had previously limited banks’ ability to hold crypto assets, along with the passage of the GENIUS and Clarity Acts—designed to clarify digital asset regulations—have lessened compliance challenges for institutions, according to Yahoo Finance. Taurus’s platform now enables tokenization and secure asset management, helping to overcome a significant obstacle for traditional financial firms, a point also emphasized by crypto.news.
The company’s expansion strategy reflects a wider transformation in the crypto sector, where institutional uptake is increasingly driven by regulatory certainty and advanced technology. By establishing a presence in New York, Taurus aims to serve a segment of the U.S. market that is still not fully addressed by established custodians and fintech companies, as highlighted in Yahoo Finance’s coverage.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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